Case Study
Facilitator: Laura Martinez
Workshop Topic: Creating Social Media Content
Event: Workshop for E17 Art Trail 2024
“As a local artist, and I recently had the pleasure of attending Laura Martinez’s workshop on Creating social media content. I’ve always struggled with using Instagram to showcase my work—I found it intimidating and wasn’t sure how to get started. But this workshop was an absolute game-changer for me!”
1. Workshop Experience
The workshop was well-organized and tailored to artists like me who hadn’t used Instagram regularly. Laura broke down the basics in a way that was easy to follow, even for someone who’s not tech-savvy. She didn’t just talk to us; she provided examples, inspiration, and practical tips we could apply immediately. Also, her presentation was colourful and visually attractive.
What stood out the most was how approachable and relatable Laura made everything. She wasn’t just teaching; she was sharing her passion for art and social media, making the whole experience much more engaging and fun.
2. Impact and Outcomes
The impact of this workshop was immediate. Not only did I leave feeling motivated to start using Instagram to promote my painting, but I also felt confident that I could do it effectively. Since the workshop, I’ve been consistently posting my work, recoding videos without having to be on camera with Laura’s examples, experimenting with different ideas, and seeing real engagement from my followers.
But the workshop didn’t just help me—it helped Laura too! Her presentation was so impressive that four participants, myself included, hired her to create content for us during the E17 Art Trail. We started sharing her content and spreading the word about the value of her services and creative work.
Thanks to this workshop, I built a supportive network on Instagram, where we continue to share and promote each other’s work. Laura’s content inspires us, and it’s clear she’s become a trusted figure in our local art scene.
Any other comments?
If you’re an artist struggling to promote your work online, I can’t recommend Laura’s workshop enough. It’s more than just learning how to use social media—it’s about finding your voice, connecting with your audience, and sharing your art authentically. Laura’s approach is personal, motivational, and, most importantly, effective.
Thanks to her guidance, I’ve gained confidence in using Instagram, expanded my network, and started attracting more attention to my art. This workshop was exactly what I needed to take my social media game to the next level!